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Ipsos-Reid: Awareness of Peanut or Nut Allergies amongst Canadians

In 2001, Nestl´┐Ż Canada Inc. commissioned Ipsos-Reid to conduct a survey of Canadian attitudes towards peanuts and tree nuts and invited Anaphylaxis Canada to collaborate on the project. Here are some of the key findings:
  • Three quarters of Canadians (74%) believe peanut/nut-containing products can cause death to sufferers of peanut or nut allergies.

  • Six in ten Canadians claim to have knowledge of peanut or nut allergies, three in ten are aware of such allergies but have no knowledge on the subject. Only one in ten Canadians consciously seeks out information related to peanut or nut allergies.

  • Almost one third of Canadians felt their awareness of peanut or nut allergies increased during the past year.

  • More than half Canadians (56%) know of someone with a peanut or nut allergy. In the Prairies and in the Atlantic provinces even more people (60% and 62% respectively) have come in contact with a sufferer of peanut or nut allergies. Only 5% of Canadians claimed personally suffering from the ailment.

  • Consumers feel that peanut or nut containing products should be excluded from a variety of settings, especially those catering to small children. This was strongest amongst female respondents. Residents of Quebec and the Atlantic Provinces felt especially strongly about eliminating nuts from virtually all the test settings. Female / male ratios are as follows:
  • Daycare/nursery schools
  • 83 / 69 %
  • Elementary schools
  • 72 / 55 %
  • High schools
  • 37 / 19 %
  • Airlines
  • 46 / 26 %
  • Halloween trick or treating
  • 61 / 45 %

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    Last date modified on Friday, July 18, 2003

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