Dream Gala Organizer:
Heinz Siegenthaler
Director of Purchasing, Cara Operations
Five years ago, Heinz Siegenthaler set an impressive goal. His vision was to host an exclusive event that would not only raise money, but also incorporate fine food and wines. With his extensive experience in the industry and "typical European training" Heinz had both the knowledge and professional associations to fulfill his own mandate. What has evolved from Heinz's original vision is an evening that is widely recognized as one of the "highest quality" fund raising events in Toronto.
Five years later, in March 2002, 256 people attended the fifth event, enjoying a wonderful, decadent evening and raising $85,000. All proceeds are used exclusively to further the cause of those affected by anaphylaxis. To date, a total of $340,000 has been raised, supporting projects such as the Anaphylaxis Canada web site, educational symposia and research. Annually, guests gather in Toronto from across Canada to sample the finest offerings from renowned chefs.
With his team of eight people, Heinz sets the theme for each event a year in advance. "Each theme is chosen to help put a face on this thing called anaphylaxis. People from the restaurant and food industry meet those involved in furthering the cause of those with anaphylaxis. People in the industry are learning about severe food allergies, and are changing the way they do business. The menus are chosen, prominent chefs are contacted and wines are deliberated over."
Heinz selected Anaphylaxis Canada to be the recipient of the funds raised because of his personal connection to the issue. When his daughter was diagnosed with anaphylactic food allergies, Heinz became all too aware of the challenges facing those with severe allergies.
When asked if next year's Gala will see increased ticket sales, Heinz' response was that "It was never intended to become a mass event. It will remain at the current size, to ensure the integrity of the evening. Offering the best dinner and the most appropriate wine pairing can only be done on a certain scale."
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